# NASCAR 25

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3873970
- Developer: iRacing.com Motorsport Simulations, LLC
- Released: 2025 · Genre: Racing · List price: $39.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $22.6k to $33.9k per month (mid $28.2k)
- Opportunity score: $28.2k/month at x1.00 dormancy multiplier
- Est. lifetime owners: 55.6k · Est. lifetime net revenue: $744.9k
- Review sentiment: 72% positive across 1799 reviews (1736 from Steam purchases)
- Review velocity: 84.2 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 5 months ago
- Last build shipped 5 months ago
- Store page localized in only 1 language(s)
- Last discounted 1 months ago, 3 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $51.2k |
| After VAT / sales tax (-13% blended) | $44.6k |
| After refunds (-9.5% median) | $40.3k |
| Net to developer (after Steam 30%) | $28.2k |

## Monthly review counts, oldest to newest (9 months)

936, 214, 105, 105, 119, 50, 61, 110, 60

## Missed seasonal-sale revenue (modeled)

Skipped 2 Steam seasonal sale window(s) in the last 9 months. Running a -50% discount in those windows is modeled at +$174.5k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Markets by review language

- english: 91% (game NOT localized in this language)
- koreana: 0% (game NOT localized in this language)
- russian: 2% (game NOT localized in this language)
- spanish: 1% (game NOT localized in this language)
- japanese: 0% (game NOT localized in this language)
- french: 1% (game NOT localized in this language)
- german: 2% (game NOT localized in this language)
- schinese: 0% (game NOT localized in this language)
- brazilian: 2% (game NOT localized in this language)

Localization gap: 100% of measured reviews are written in languages the game does not support (top: english). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3873970
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.