# Plush Parade

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3943690
- Developer: Cozy Bee Games
- Released: 2026 · Genre: Casual · List price: $9.99
- Deal grade: D (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $782 to $1.2k per month (mid $977)
- Opportunity score: $977/month at x1.00 dormancy multiplier
- Est. lifetime owners: 1.2k · Est. lifetime net revenue: $4.0k
- Review sentiment: 95% positive across 39 reviews (37 from Steam purchases)
- Review velocity: 11.7 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 3 months ago
- Studio active elsewhere (5 titles tracked), so this one may welcome a partner
- Last build shipped 3 months ago
- Store page localized in only 2 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $1.8k |
| After VAT / sales tax (-13% blended) | $1.5k |
| After refunds (-9.5% median) | $1.4k |
| Net to developer (after Steam 30%) | $977 |

## Monthly review counts, oldest to newest (3 months)

28, 6, 1

## Markets by review language

- spanish: 3% (game NOT localized in this language)
- brazilian: 3% (game NOT localized in this language)
- french: 6% (game NOT localized in this language)
- german: 6% (game NOT localized in this language)
- english: 81%
- russian: 3% (game NOT localized in this language)

Localization gap: 19% of measured reviews are written in languages the game does not support (top: german). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3943690
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.