# Beauty Store Simulator

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3969150
- Developer: NovaraGames
- Publisher: PlayWay S.A.
- Released: 2026 · Genre: Casual · List price: $9.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $2.6k to $3.9k per month (mid $3.3k)
- Opportunity score: $3.3k/month at x1.00 dormancy multiplier
- Est. lifetime owners: 5.2k · Est. lifetime net revenue: $17.6k
- Review sentiment: 88% positive across 182 reviews (164 from Steam purchases)
- Review velocity: 39.2 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 0 months ago
- Studio active elsewhere (2 titles tracked), so this one may welcome a partner
- Last build shipped 0 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $6.0k |
| After VAT / sales tax (-13% blended) | $5.2k |
| After refunds (-9.5% median) | $4.7k |
| Net to developer (after Steam 30%) | $3.3k |

## Monthly review counts, oldest to newest (4 months)

85, 32, 23, 17

## Markets by review language

- german: 13%
- english: 32%
- russian: 2%
- japanese: 2%
- schinese: 33%
- brazilian: 1%
- koreana: 3%
- spanish: 5%
- french: 9%

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3969150
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.