# Earn to Die 2

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 431590
- Developer: Toffee Games
- Publisher: Not Doppler
- Released: 2016 · Genre: Action · List price: $4.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $862 to $1.3k per month (mid $1.1k)
- Opportunity score: $2.3k/month at x2.10 dormancy multiplier
- Est. lifetime owners: 143.6k · Est. lifetime net revenue: $154.0k
- Review sentiment: 93% positive across 2299 reviews (2209 from Steam purchases)
- Review velocity: 40.2 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 10.4 years
- Studio inactive: no public activity across 1 tracked titles
- Last build shipped 10.4 years ago
- Last discounted 1 months ago, 3 sales in the last 12 months
- Proven demand elasticity: x2.5 review velocity during past deep sales

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $2.0k |
| After VAT / sales tax (-13% blended) | $1.7k |
| After refunds (-9.5% median) | $1.5k |
| Net to developer (after Steam 30%) | $1.1k |

## Monthly review counts, oldest to newest (24 months)

27, 35, 14, 15, 31, 52, 26, 18, 16, 157, 238, 120, 54, 45, 47, 27, 87, 76, 42, 54, 39, 36, 36, 34

## Estimated acquisition range

$25.8k to $51.7k (2-4x the trailing net annuity of $12.9k/year). Same error range applies.

## Analyst notes (AI-assisted)

Earn to Die 2 is a 2016 mobile-to-PC action game where players drive a vehicle through zombie hordes to escape, collecting upgrades along the way.

This title generates $1,077/mo in residual revenue from a dormant studio with zero developer engagement for 125 months. The 93% positive rating and nostalgia-driven player base suggest durable demand for a low-maintenance IP. However, the franchise may have originated as mobile-first IP, and current earnings do not justify active revival without publisher interest in the broader Earn to Die catalog or a licensing play targeting mobile platforms where the series has stronger roots.

- Most realistic play: watch
- Risk (other): Developer Toffee Games is inactive for 125+ months; IP rights clarity and publishing control with Not Doppler require verification before any deal moves forward.
- Risk (market): Player base is primarily nostalgic mobile refugees; PC presence is modest and unlikely to expand without marketing or platform expansion (console, mobile revival).
- Risk (tech): 125-month absence suggests no engine updates, compatibility testing, or platform maintenance; Steam Deck and modern OS support are likely stale.

What players are asking for:
- Mobile version parity or cross-platform play
- New content or sequel depth beyond the original mobile formula
- Quality-of-life updates (graphics, controls for modern platforms)

Suggested first moves:
1. Confirm IP ownership with publisher Not Doppler and map the broader Earn to Die franchise (mobile, other platforms, sequels) to assess licensing or acquisition scope.
2. Audit current build against modern Steam/Deck/OS compatibility; cost to patch and update will inform any revival business case.
3. If pursuing revival, validate mobile-to-PC porting value and explore whether dormant mobile audience can be re-engaged at $4.99 price point or via free-to-play gatekeeping on app stores.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/431590
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.