# GEL RUN

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 4881550
- Developer: Kaloyan Stoyanov 
- Released: 2026 · Genre: Adventure · List price: $39.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $28.7k to $43.0k per month (mid $35.9k)
- Opportunity score: $57.4k/month at x1.60 dormancy multiplier
- Est. lifetime owners: 3.4k · Est. lifetime net revenue: $45.1k
- Review sentiment: 90% positive across 105 reviews (105 from Steam purchases)
- Review velocity: 107.0 reviews/month (6-month average)

## Why it's flagged

- No developer announcement on record, ever
- Last build shipped 2 months ago
- Store page localized in only 1 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $65.1k |
| After VAT / sales tax (-13% blended) | $56.7k |
| After refunds (-9.5% median) | $51.3k |
| Net to developer (after Steam 30%) | $35.9k |

## Estimated acquisition range

$860.9k to $1.7M (2-4x the trailing net annuity of $430.4k/year). Same error range applies.

## Markets by review language

- english: 88%
- russian: 12% (game NOT localized in this language)

Localization gap: 12% of measured reviews are written in languages the game does not support (top: russian). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/4881550
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.