# CHUCHEL

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 711660
- Developer: Amanita Design
- Released: 2018 · Genre: Adventure · List price: $14.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $3.5k to $5.3k per month (mid $4.4k)
- Opportunity score: $6.6k/month at x1.50 dormancy multiplier
- Est. lifetime owners: 210.1k · Est. lifetime net revenue: $676.8k
- Review sentiment: 86% positive across 4857 reviews (4201 from Steam purchases)
- Review velocity: 55.0 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 6 months ago
- Studio active elsewhere (9 titles tracked), so this one may welcome a partner
- Last build shipped 7.7 years ago
- Last discounted 1 months ago, 10 sales in the last 12 months
- Proven demand elasticity: x1.5 review velocity during past deep sales

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $8.0k |
| After VAT / sales tax (-13% blended) | $7.0k |
| After refunds (-9.5% median) | $6.3k |
| Net to developer (after Steam 30%) | $4.4k |

## Monthly review counts, oldest to newest (24 months)

28, 27, 22, 72, 59, 46, 51, 93, 59, 39, 49, 65, 69, 121, 65, 69, 48, 84, 36, 67, 58, 52, 65, 52

## Estimated acquisition range

$106.3k to $212.7k (2-4x the trailing net annuity of $53.2k/year). Same error range applies.

## Analyst notes (AI-assisted)

A hand-animated point-and-click adventure from Amanita Design about a furry creature searching for a stolen cherry, blending absurdist humor, clever puzzles, and distinctive visual storytelling.

Chuchel has generated $677k lifetime on 210k units with stable monthly residual revenue of $4.4k/mo, suggesting a quiet but dependable catalog performer. Community sentiment remains strong (85.8% positive, 55 reviews/mo), though the game is mainstream-averse and relatively dormant post-launch. For a publisher seeking low-risk IP expansion or a studio wanting established adventure IP with proven audience retention, this is acquisition-grade; for a larger player, it's a publishing or revival candidate only if bundling or international expansion unlock growth.

- Most realistic play: acquisition
- Risk (market): Point-and-click adventure genre skews niche; elasticity of 1.46 suggests discount dependency, and 10 sales promotions in 12 months indicate fragile pricing power without deals.
- Risk (other): Character design controversy noted in reviews; future iterations or merchandising may face community friction.
- Risk (tech): Game is 7.7 years post-launch with no developer blog post in 5.8 months; technical debt and platform drift risk if console/mobile porting is planned.

What players are asking for:
- Sale pricing (reviewer explicitly: 'do NOT buy this game if its not on sale')
- Sequel or expanded universe content
- Console/portable versions

Suggested first moves:
1. Audit console/mobile porting feasibility and IP expansion roadmap (sequel, spinoff, merchandise) to justify acquisition premium above lifetime net of $677k.
2. Analyze key_share_pct of 13.5% to identify which regional/storefront audiences drive residual; international marketing or language-specific bundles may unlock $6.6k/mo opportunity without discount erosion.
3. Engage Amanita Design on dev roadmap and willingness to maintain/expand IP; 5.8-month radio silence and 10 promotions/year suggest capacity or motivation gap that acquisition could resolve.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/711660
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.