# Monster Prom

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 743450
- Developer: Beautiful Glitch
- Publisher: Xelu
- Released: 2018 · Genre: Indie · List price: $11.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $1.5k to $2.3k per month (mid $1.9k)
- Opportunity score: $2.6k/month at x1.35 dormancy multiplier
- Est. lifetime owners: 611.2k · Est. lifetime net revenue: $1.6M
- Review sentiment: 93% positive across 14328 reviews (12224 from Steam purchases)
- Review velocity: 30.0 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 14 months
- Studio active elsewhere (4 titles tracked), so this one may welcome a partner
- Last build shipped 9 months ago
- Store page localized in only 3 language(s)
- Last discounted 0 months ago, 7 sales in the last 12 months
- Proven demand elasticity: x1.5 review velocity during past deep sales

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $3.5k |
| After VAT / sales tax (-13% blended) | $3.1k |
| After refunds (-9.5% median) | $2.8k |
| Net to developer (after Steam 30%) | $1.9k |

## Monthly review counts, oldest to newest (24 months)

56, 51, 27, 48, 78, 56, 36, 83, 81, 111, 67, 56, 29, 35, 33, 29, 28, 51, 21, 41, 22, 36, 38, 22

## Estimated acquisition range

$46.4k to $92.8k (2-4x the trailing net annuity of $23.2k/year). Same error range applies.

## Analyst notes (AI-assisted)

A co-op comedy dating sim where players compete to romance monsters at a high school prom, designed for group play with emergent humor through player-driven voiceovers.

Monster Prom sits in a rare niche: a 2018 indie title with 93% positive sentiment, $1.58M lifetime revenue, and $1,933/mo residual income despite zero marketing spend in 13+ months. The core appeal is asynchronous social play (local co-op voiceover sessions), which scales via word-of-mouth among streamers and friend groups. Main risk is the 6-year gap since release and lack of developer engagement, plus unclear IP ownership of character art. Best-fit buyer is a publisher seeking to revive it via cosmetics/DLC (high elasticity of 1.46 suggests price sensitivity) or a platform looking to port it to mobile/Switch bundles where social indie games still command shelf space.

- Most realistic play: revival
- Risk (other): No developer communication in 13.5 months and only 9.3 months since last build suggests potential abandonment of live support, raising questions about rights clarity and motivation for revival.
- Risk (market): The game's appeal is explicitly tied to local co-op voiceover culture, which does not monetize well post-launch and may limit DLC/cosmetics upsell.
- Risk (tech): Core UX complaint is lack of mid-game save, a fixable but glaring omission that suggests the codebase has not been maintained for usability improvements.

What players are asking for:
- Mid-game save feature (cited in 2+ reviews as the primary friction point)
- Cross-platform parity and Switch versions (reviews mention Switch playtime advantage)
- More character dialogue and replayability content to support extended co-op sessions

Suggested first moves:
1. Audit IP ownership and developer contract status with Beautiful Glitch/Xelu to confirm acquisition or licensing viability for revival.
2. A/B test a low-cost update (mid-game save, new character route, cosmetic DLC) to measure elasticity and determine if $1,933/mo can scale to $3,000-5,000/mo with minimal investment.
3. Reach out to co-op/party game streamers and TikTok creators who specialize in voiceover playthroughs (search "Monster Prom voices") to gauge demand for a Switch or mobile port.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/743450
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.