# Untitled Goose Game

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 837470
- Developer: House House
- Publisher: Panic
- Released: 2020 · Genre: Action · List price: $19.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $17.0k to $25.5k per month (mid $21.3k)
- Opportunity score: $31.9k/month at x1.50 dormancy multiplier
- Est. lifetime owners: 678.7k · Est. lifetime net revenue: $2.9M
- Review sentiment: 96% positive across 25043 reviews (22622 from Steam purchases)
- Review velocity: 198.0 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 1 months ago
- Studio active elsewhere (2 titles tracked), so this one may welcome a partner
- Last build shipped 5.6 years ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $38.6k |
| After VAT / sales tax (-13% blended) | $33.6k |
| After refunds (-9.5% median) | $30.4k |
| Net to developer (after Steam 30%) | $21.3k |

## Monthly review counts, oldest to newest (24 months)

276, 211, 272, 285, 303, 706, 352, 289, 180, 159, 189, 241, 263, 213, 236, 174, 243, 284, 184, 196, 223, 139, 239, 207

## Estimated acquisition range

$510.5k to $1.0M (2-4x the trailing net annuity of $255.2k/year). Same error range applies.

## Markets by review language

- french: 1%
- german: 2%
- english: 50%
- koreana: 2%
- spanish: 5%
- japanese: 0%
- schinese: 23%
- brazilian: 5%
- russian: 11%

## Analyst notes (AI-assisted)

A stealth-puzzle game where you play as a mischievous goose completing absurdist tasks to annoy a suburban town.

Untitled Goose Game remains a quiet revenue generator at $21.3k/mo residual (mid estimate) with 95.8% positive sentiment and 198 reviews/month six years post-launch, suggesting durable cultural appeal and strong word-of-mouth. The title has earned $2.9M lifetime on modest key-share leakage (9.7%) and remains actively reviewed; revival or sequel development could capitalize on unmet player demand for additional content and clearer franchise expansion.

- Most realistic play: revival
- Risk (market): Completion time of 3-10 hours limits repeat-play monetization; players consistently ask for sequel or DLC rather than deeper engagement with the existing title.
- Risk (other): Developer House House has only two titles in portfolio; sequel or new IP leadership may require external studio partnership or acquisition of production capacity.

What players are asking for:
- Untitled Goose Game 2 or new levels/DLC content
- Expanded couch coop experiences and multiplayer depth
- Longer campaign or post-game challenge modes
- Cross-platform feature parity and quality-of-life polish

Suggested first moves:
1. Quantify franchise IP value: survey player intent for prequel, sequel or spin-off (e.g., licensed goose merchandise, character licensing); assess Panic's willingness to fund House House expansion or greenlight third-party developer sequel.
2. Benchmark retention and LTV against comparable indie couch-coop titles (Overcooked, Moving Out, A Way Out) to model DLC pricing strategy and content roadmap ROI.
3. Audit dormant localization and platform opportunities (console DLC, mobile port, VR adaptation, live-service cosmetics) against the 14-language library and 198/mo review velocity.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/837470
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.