# Hell Pie

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 889910
- Developer: Sluggerfly
- Publisher: Headup
- Released: 2022 · Genre: Action · List price: $24.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $1.4k to $2.1k per month (mid $1.7k)
- Opportunity score: $3.3k/month at x1.90 dormancy multiplier
- Est. lifetime owners: 35.1k · Est. lifetime net revenue: $218.5k
- Review sentiment: 90% positive across 1759 reviews (1096 from Steam purchases)
- Review velocity: 11.0 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 2.6 years
- Studio active elsewhere (4 titles tracked), so this one may welcome a partner
- Last build shipped 32 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $3.1k |
| After VAT / sales tax (-13% blended) | $2.7k |
| After refunds (-9.5% median) | $2.4k |
| Net to developer (after Steam 30%) | $1.7k |

## Monthly review counts, oldest to newest (24 months)

11, 29, 26, 12, 15, 11, 14, 13, 8, 14, 8, 20, 16, 6, 27, 13, 14, 11, 10, 6, 14, 10, 10, 16

## Estimated acquisition range

$41.1k to $82.2k (2-4x the trailing net annuity of $20.6k/year). Same error range applies.

## Analyst notes (AI-assisted)

Hell Pie is a crude-humored 3D platformer with physics-based grappling mechanics and character-driven level design in the vein of Conker's Bad Fur Day.

Hell Pie has quietly accumulated $218k lifetime revenue on 35k units sold since 2022, with a 89.5% positive rating and loyal advocates comparing it to A Hat in Time and classic LucasArts platformers. Current residual earnings of $1.7k/mo suggest dormant catalog potential; the title's polish, movement-upgrade progression, and thematic coherence indicate capable creative direction that lacks only visibility and platform support. A publishing refresh, workshop integration, or console port could unlock sustained word-of-mouth momentum in the crowded indie 3D platformer segment.

- Most realistic play: publishing
- Risk (market): 3D platformer genre is saturated; title competes with Kickstarter darlings (A Hat in Time) and franchises with marketing muscle.
- Risk (tech): Player reports softlock bugs; stability or level-design polish gaps may have contributed to sales plateau and zero discounting.
- Risk (other): Developer studio flagged as 'fading' with three titles total and no dev posts in 31+ months; continuity and support roadmap unclear.

What players are asking for:
- Workshop/modding support to extend replayability and user-generated content
- Additional worlds or campaign expansion beyond current scope
- Console ports (Switch, PlayStation) to reach living-room audiences

Suggested first moves:
1. Commission stability audit and hotfix pass (softlock resolution) to clear technical friction before any campaign refresh.
2. Explore console porting economics (Switch priority given 3D platformer audience skew) and regional pricing to expand addressable market beyond core PC enthusiasts.
3. Evaluate licensing/publishing deal with stronger social and streamers outreach; title has the DNA for short-form clips and positive influencer coverage if visibility improves.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/889910
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.