The White Door

Rusty Lake · 2020 · $3.99 · Adventure · deal grade C

Measured on 2026-09-25 23:53 UTC, 10 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.

• Estimated net residual revenue: $1.0k to $1.5k per month
• Opportunity: $1.3k per month at x1.00 dormancy
• Estimated lifetime owners: 265.0k
• 94% positive across 6869 reviews · 59.2 reviews/month

Why it's flagged

• Developer active, last post 1 months ago
• Studio active elsewhere (8 titles tracked), so this one may welcome a partner
• Last discounted 1 months ago, 9 sales in the last 12 months
• Proven demand elasticity: x1.7 review velocity during past deep sales

Analyst notes (AI-assisted)

Note written 2026-08-23; the live figures above take precedence over any numbers in it.

A narrative-driven puzzle-adventure spin-off from the Rusty Lake franchise, set in a mental health facility with daily routines, dreamscapes, and a branching mystery tied to the series' lore.

The White Door generates steady residual revenue ($1.1k/mo mid-case) from a loyal, high-sentiment fanbase (93.9% positive) four years post-launch, with minimal ongoing dev cost. The game functions as a canonical story bridge in the Rusty Lake IP ecosystem and benefits from the studio's sustained audience (8 titles, operating). Revival or licensing plays (mobile, adaptation, merchandise) could unlock untapped IP value, but standalone acquisition is low-priority given Rusty Lake's independence and the title's niche appeal outside the core franchise audience. Most realistic play: licensing.

• Risk: Peak concurrent players remain low (110 in last 30 days; 49 now), indicating a hard ceiling on organic growth without franchise-wide momentum.
• Risk: Puzzle-web ARG mechanic (meta-game elements, real-world easter eggs) documented in reviews is no longer active, reducing replayability value for new players discovering the title.
• Risk: Story dependency on prior Rusty Lake canon narrows addressable market to existing franchise followers; cold entry is steep.

This case as Markdown · Estimates carry ±30-50% error per title.