Mayhem Brawler

Hero Concept · 2021 · $19.99 · Action · deal grade B

Measured on 2026-09-23 16:56 UTC, 12 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.

• Estimated net residual revenue: $786 to $1.2k per month
• Opportunity: $1.3k per month at x1.35 dormancy
• Estimated lifetime owners: 33.4k
• 89% positive across 900 reviews · 7.9 reviews/month

Why it's flagged

• Developer silent for 18 months
• Studio active elsewhere (2 titles tracked), so this one may welcome a partner

Analyst notes (AI-assisted)

Note written 2026-08-24; the live figures above take precedence over any numbers in it.

A 2021 beat-em-up action title with 89% positive reviews and steady monthly residual revenue despite minimal recent developer engagement.

Mayhem Brawler has moved into a quiet phase, generating $983/mo in estimated residual revenue on a $131.5K lifetime net, but shows dormant rather than dead fundamentals: 89% positive sentiment, 825 reviews, B-grade score, and a full DLC release indicate solid core appeal. The 11 discounts in 12 months and 1.6 elasticity suggest price-sensitive audiences remain responsive. This is a clean acquisition target for publishers seeking catalog depth in the beat-em-up niche, or a revival candidate if Hero Concept lacks bandwidth to market or update the title. Most realistic play: acquisition.

• Risk: Beat-em-up genre remains niche; peak concurrent players hit 5 in the last 30 days, indicating limited organic discovery and potential ceiling on revival uplift.
• Risk: Developer inactive for 17 months (no public posts); engine and code health unknown, and multiplayer infrastructure (if any) may require modern maintenance.
• Risk: Discount frequency (11 in 12 months) may have trained price-sensitive audiences, risking margin erosion if strategy shifts to full-price positioning.

This case as Markdown · Estimates carry ±30-50% error per title.