It Steals

Zeekerss · 2020 · $4.99 · Action · deal grade B

Measured on 2026-09-26 04:07 UTC, 10 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.

Estimated net residual revenue: $421 to $632 per month
Opportunity: $1.1k per month at x2.15 dormancy
Estimated lifetime owners: 86.0k
98% positive across 2408 reviews · 19.6 reviews/month

Why it's flagged

Developer silent for 4.4 years
Studio active elsewhere (3 titles tracked), so this one may welcome a partner
Store page localized in only 1 language(s)
Last discounted 6 months ago, 2 sales in the last 12 months

Analyst notes (AI-assisted)

Note written 2026-08-26; the live figures above take precedence over any numbers in it.

A short-form arcade horror game where players flee from an unseen entity across themed levels, built by the creator of Lethal Company.

It Steals maintains solid four-figure monthly residuals on a tiny active base and near-universal positive sentiment, suggesting strong word-of-mouth retention among horror enthusiasts. The developer's later success with Lethal Company validates the arcade-horror formula, and this title's compact design and low price point make it an ideal catalog filler for publishers seeking quality indie horror IP. The main constraint is the inactive studio: there is no post-launch support, no discount activity in 12 months, and developer communication has been dormant for roughly two years. Most realistic play: acquisition.

Risk: Developer has shifted focus to Lethal Company; It Steals receives no updates and no community engagement, limiting revenue growth potential without active marketing push.
Risk: Median playtime of 4.45 hours and median_hours-derived session depth suggest genre fatigue; players finish quickly and churn rapidly, capping long-term retention.
Risk: Single language, no workshop or cloud support, and no cards reduce discoverability and engagement hooks compared to contemporaries.

This case as Markdown · Estimates carry ±30-50% error per title.