Mud and Blood

urbgames · 2021 · $12.99 · Action · deal grade B

Measured on 2026-10-02 19:36 UTC, 3 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.

Estimated net residual revenue: $501 to $751 per month
Opportunity: $814 per month at x1.30 dormancy
Estimated lifetime owners: 34.5k
87% positive across 892 reviews · 7.7 reviews/month

Why it's flagged

Developer active, last post 11 months ago
Store page localized in only 1 language(s)
Last discounted 0 months ago, 4 sales in the last 12 months

Analyst notes (AI-assisted)

Note written 2026-09-07; the live figures above take precedence over any numbers in it.

Early-access tactical squad management game with strong nostalgic pull from a beloved Flash-era predecessor, currently in quiet maintenance mode on Steam.

Mud and Blood holds a devoted niche community that logs solid four-figure monthly residuals and sustains a 44% active player base despite minimal recent developer communication. The intellectual property has proven staying power across two decades and multiple platforms, with players explicitly expressing willingness to fund fresh content. Opportunity lies in either acquiring the dormant catalog to monetize its loyal tail, or partnering with urbgames to fund a content refresh that could unlock franchise upside; this is not a mass-market play but a precision engagement with a compact, high-loyalty audience. Most realistic play: publishing.

Risk: Early access status with no achievements, trading cards or cloud save support suggests incomplete feature parity; unclear whether the Steam version has parity with the Flash original that drives nostalgia.
Risk: Extremely low concurrent player count (under 30 peak monthly) and single-studio one-title catalog mean any content roadmap depends entirely on urbgames' bandwidth and appetite.
Risk: Developer engagement is quiet: one forum post in the past year and no recent build activity, raising questions about active development commitment or resource constraints.

This case as Markdown · Estimates carry ±30-50% error per title.