MY LITTLE PONY: A Maretime Bay Adventure

Melbot Studios · 2022 · $39.99 · Adventure · deal grade A

• Estimated net residual revenue: $2.4k to $3.6k per month
• Opportunity: $6.4k per month at x2.10 dormancy
• Estimated lifetime owners: 20.4k
• 80%% positive across 898 reviews · 12.2 reviews/month

Why it's flagged

• Developer silent for 2.3 years
• Studio quiet across its whole catalog
• Last build shipped 4.2 years ago
• Last discounted 1 months ago, 9 sales in the last 12 months
• Proven demand elasticity: x1.8 review velocity during past deep sales

Analyst notes (AI-assisted)

A 2022 licensed My Little Pony adventure game for young children, developed by Melbot Studios and published by Outright Games.

Maretime Bay has quietly generated $203.5k lifetime revenue across 20.4k units at $39.99 base price, with 80% positive sentiment and a community weighted toward Russian speakers (152 of 638 Steam reviews). The title remains dormant, generating $3,032/mo residual revenue with minimal marketing friction, but is constrained by thin content (1-2 hour completions), high per-unit cost relative to target audience expectations, and total dependence on Hasbro IP licensing. Best case is a content refresh bundled with a broader MLP gaming or media strategy; standalone acquisition has limited upside given IP encumbrance and aging platform. Most realistic play: licensing.

• Risk: Hasbro holds all My Little Pony intellectual property; any continued operation or revision requires active licensing agreement and approval of creative direction.
• Risk: Core feedback criticizes $39.99 price point for sub-2-hour playtime; perception of low value-to-cost ratio is entrenched across player base and may resist repositioning.
• Risk: Developer Melbot Studios is marked 'fading' with only one title in portfolio and no developer communication in 27.5 months, signaling limited capacity for ongoing support or content expansion.

This case as Markdown · Estimates carry ±30-50%% error per title.