MY LITTLE PONY: A Maretime Bay Adventure

Melbot Studios · 2022 · $39.99 · Adventure · deal grade B

Measured on 2026-10-02 21:28 UTC, 3 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.

• Estimated net residual revenue: $1.3k to $2.0k per month
• Opportunity: $2.7k per month at x1.60 dormancy
• Estimated lifetime owners: 25.9k
• 80% positive across 914 reviews · 6.7 reviews/month

Why it's flagged

• Developer silent for 2.4 years
• Studio quiet across its whole catalog
• Last discounted 0 months ago, 9 sales in the last 12 months
• Proven demand elasticity: x1.9 review velocity during past deep sales

Analyst notes (AI-assisted)

Note written 2026-08-22; the live figures above take precedence over any numbers in it.

A licensed My Little Pony G5 adventure game for young children, developed by Melbot Studios and published by Outright Games in 2022.

Maretime Bay Adventure holds modest but stable residual revenue of $1,062/mo against a $39.99 price point, driven primarily by parents purchasing for young children; the core tension is severe content-to-price misalignment (sub-2-hour completion, $40 MSRP) that depresses word-of-mouth and repeat sales. The title is most interesting as a licensing case study: Hasbro's G5 IP is currently active (Netflix series, ongoing brand refresh), so the game's underperformance may reflect publishing execution rather than franchise weakness. For a publisher or developer seeking to acquire legacy Hasbro licenses or assess Outright Games' catalog, this represents a quiet, profitable but ceiling-constrained asset worth monitoring ahead of any G5 revival push. Most realistic play: licensing.

• Risk: Game rights held by Hasbro; any acquisition, delisting, or content revision requires licensor approval and likely triggers reversion clauses.
• Risk: Median playtime of 1.97 hours vs. $39.99 price creates structural perception of poor value; player reviews consistently cite this as dealbreaker regardless of target age.
• Risk: No developer posts in 27.5 months; studio status flagged as fading; technical debt and platform maintenance risk grow with age.
• Risk: Only 8 concurrent players now; 33% still-playing rate suggests player churn post-completion; limited long-tail engagement.

This case as Markdown · Estimates carry ±30-50% error per title.