My Friend Peppa Pig

Petoons Studio · 2021 · $39.99 · Adventure · deal grade A

• Estimated net residual revenue: $2.8k to $4.1k per month
• Opportunity: $6.4k per month at x1.85 dormancy
• Estimated lifetime owners: 24.4k
• 88%% positive across 1348 reviews · 13.8 reviews/month

Why it's flagged

• Developer silent for 20 months
• Studio quiet across its whole catalog
• Last build shipped 4.6 years ago
• 43% of reviews come from key activations (excluded from revenue estimates)

Analyst notes (AI-assisted)

A licensed children's adventure game set in the Peppa Pig universe, developed by Petoons Studio and published by Outright Games in 2021.

My Friend Peppa Pig generated $243k lifetime net revenue across 24k units at a $39.99 price point, posting 87.5% positive reviews despite a dormant developer (no posts in 20 months) and no sales in the past 12 months. The title still earns $3.4k/mo residually, but its appeal is narrowly bound to preschool-age families; revival would require either new content tied to IP roadmap events or strategic licensing outreach to regional partners (notably Simplified Chinese, 20% localization gap). For acquirers, the core opportunity is IP stewardship and catalogue consolidation rather than growth. Most realistic play: licensing.

• Risk: Game rights likely held by eOne / Entertainment One (Peppa Pig IP owner) or their parent Hasbro; standalone acquisition of this title is unlikely without direct IP holder negotiation.
• Risk: No sales in 12 months, developer studio status is 'fading', and zero active discounting suggest the title has reached market saturation at its current price and positioning.
• Risk: 55 months since build and no developer updates in 20 months raises maintenance risk if iOS, console ports, or backend infrastructure require support.

This case as Markdown · Estimates carry ±30-50%% error per title.