MADiSON

BLOODIOUS GAMES · 2022 · $34.99 · Action · deal grade A

Measured on 2026-09-24 10:50 UTC, 11 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.

Estimated net residual revenue: $4.1k to $6.2k per month
Opportunity: $8.2k per month at x1.60 dormancy
Estimated lifetime owners: 120.0k
87% positive across 3445 reviews · 23.6 reviews/month

Why it's flagged

Developer silent for 3.0 years
Studio quiet across its whole catalog
Last discounted 3 months ago, 5 sales in the last 12 months

Analyst notes (AI-assisted)

Note written 2026-08-25; the live figures above take precedence over any numbers in it.

MADiSON is a first-person psychological horror game centered on atmospheric dread, puzzle-solving, and jump scares rather than combat.

MADiSON has accrued solid four-figure monthly residuals on a modest active base, with strong positive sentiment (87%) and international reach across 15 languages. The title's core appeal is narrowly horror-focused and front-loaded (median 6.7 hours), which limits long-tail potential, but the developer remains dormant and the studio shows fading momentum, opening a window for a revival campaign or publishing handoff to amplify awareness in underserved regions (notably Spanish-language markets where localization gaps exist). Acquisition here works only if the buyer intends active stewardship; passive portfolio holding will yield diminishing returns. Most realistic play: publishing.

Risk: Narrow genre appeal (pure horror/puzzles, no combat loop) and short median playtime limit unit growth potential; players seeking intense enemy-driven horror (Visage comparisons in reviews) will bounce.
Risk: Developer has posted no updates in 34 months and studio status reads as fading; inherited codebase may require modernization for console porting or engine migration.
Risk: Discount frequency (5 promotions in 12 months, max 40%) and 9.6 months since last deep sale suggest pricing strategy instability; elasticity of -1 indicates inelastic demand but low absolute volume.

This case as Markdown · Estimates carry ±30-50% error per title.