Hooked on You: A Dead by Daylight Dating Sim™

Psyop · 2022 · $9.99 · Casual · deal grade A

• Estimated net residual revenue: $2.5k to $3.7k per month
• Opportunity: $6.5k per month at x2.10 dormancy
• Estimated lifetime owners: 192.4k
• 90%% positive across 6786 reviews · 49.5 reviews/month

Why it's flagged

• Developer silent for 3.2 years
• Studio inactive: no public activity across 1 tracked titles
• Last build shipped 4.0 years ago

Analyst notes (AI-assisted)

A 2022 Dead by Daylight-branded dating sim featuring romance routes with DBD killers, developed by Psyop and published by Behaviour Interactive.

Hooked on You has generated $479k lifetime on 192k units at a modest $9.99 price, with 90% positive sentiment and a quiet but consistent $3.1k/mo residual revenue stream 47 months post-launch. For Behaviour Interactive, this represents a proven IP extension play with strong community engagement among DBD's playerbase, particularly valuable as a low-friction onboarding and monetization lever. A revival campaign or sequel could capitalize on the franchise's massive active player base and demonstrated appetite for cross-format character content; acquisition by a dating-sim or casual publisher would be lower-impact but viable if bundled with other DBD ancillary rights. Most realistic play: revival.

• Risk: Title is derivative of Dead by Daylight IP owned by Behaviour Interactive; any acquisition of the game alone does not include sequel or reskin rights without explicit franchise agreement.
• Risk: Developer studio status is marked inactive with no dev posts in 38 months; source code maintenance and future platform compatibility may require rework.
• Risk: 90% positive score masks polarized reception (reviews cite poor writing, weak minigames, and niche appeal outside DBD fandom); standalone audience ceiling is likely low.

This case as Markdown · Estimates carry ±30-50%% error per title.