Ib

kouri · 2022 · $12.99 · Adventure · deal grade A

• Estimated net residual revenue: $3.9k to $5.9k per month
• Opportunity: $6.4k per month at x1.30 dormancy
• Estimated lifetime owners: 156.4k
• 99%% positive across 5277 reviews · 60.3 reviews/month

Why it's flagged

• Developer active, last post 6 months ago
• Last build shipped 30 months ago
• Last discounted 1 months ago, 4 sales in the last 12 months

Analyst notes (AI-assisted)

A 2012 indie RPG Maker horror adventure set in a surreal art gallery, remade for modern platforms with new content and multiple endings.

Ib is a quiet, critically beloved title with 98.96% positive reviews and strong legacy appeal rooted in early YouTube horror culture (Markiplier effect). At $4,885/mo residual revenue across ~156k lifetime units, it's generating steady cash from nostalgia-driven replay and discovery among younger audiences unfamiliar with the free original. The low price point ($12.99) and minimal post-launch support suggest opportunity for a larger publisher to expand distribution (console ports, physical editions) and monetize the IP's cultural footprint without heavy development spend. Most realistic play: publishing.

• Risk: Core audience skews toward players aged 16-25 reliving 2010s YouTube culture; appeal may narrow outside that cohort and nostalgia cycle.
• Risk: Developer kouri is sole-title studio with 5-month content silence; unclear whether revival campaigns or new content are feasible or desired.
• Risk: RPG Maker engine limits console performance and modern feature parity; porting may require significant optimization.

This case as Markdown · Estimates carry ±30-50%% error per title.