Ugly
Team Ugly · 2023 · $19.99 · Adventure · deal grade B
Measured on 2026-10-01 18:54 UTC, 4 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.
- Estimated net residual revenue: $428 to $642 per month
- Opportunity: $856 per month at x1.60 dormancy
- Estimated lifetime owners: 17.1k
- 95% positive across 648 reviews · 4.3 reviews/month
Why it's flagged
- Developer silent for 3.0 years
- Studio quiet across its whole catalog
- Last discounted 0 months ago, 10 sales in the last 12 months
- Proven demand elasticity: x1.6 review velocity during past deep sales
Analyst notes (AI-assisted)
Note written 2026-08-25; the live figures above take precedence over any numbers in it.
Ugly is a puzzle platformer with environmental storytelling about memory and identity, developed by Team Ugly and published by Graffiti Games in 2023.
Ugly shows strong residual performance ($659/mo mid-case) despite studio inactivity and minimal marketing spend, with 95.7% positive reviews and repeat engagement from a small but loyal base. The game's core loop and puzzle design merit attention from publishers seeking catalog depth or studios exploring acquisition of proven indie IP; however, the developer's apparent dormancy and single-title studio footprint create execution risk. Best fit: acquisition by an established indie publisher to resurrect with modest marketing, or licensing the design mechanics to a larger platformer franchise. Most realistic play: acquisition.
- Risk: Studio status flagged as 'fading' with 34.5 months since last dev communication and zero posts in the last year, suggesting ownership clarity or continuity risk.
- Risk: Peak concurrent players is 6 (30-day) and current is 2, indicating niche audience with limited growth potential without significant repositioning or marketing injection.
- Risk: No DLC, workshop, or community-generated content infrastructure; single-title studio has no track record of post-launch support or iteration.
This case as Markdown · Estimates carry ±30-50% error per title.