TOUHOU GENSOU MAHJONG

D.N.A. Softwares · 2024 · $34.99 · Casual · deal grade B

Measured on 2026-09-30 15:50 UTC, 5 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.

Estimated net residual revenue: $485 to $727 per month
Opportunity: $787 per month at x1.30 dormancy
Estimated lifetime owners: 4.3k
48% positive across 114 reviews · 2.4 reviews/month

Why it's flagged

Developer active, last post 9 months ago
Store page localized in only 2 language(s)

Analyst notes (AI-assisted)

Note written 2026-09-07; the live figures above take precedence over any numbers in it.

A Touhou-licensed mahjong game released in 2024 by a small Japanese studio, targeting franchise fans with rule depth and character IP.

Gensou Mahjong sits in a narrow niche: IP-driven casual gameplay with modest but stable residuals and a fractured review consensus (48% positive). The game faces structural headwinds: zero promotional discounting, a price point that elasticity data suggests is too high for its audience, and likely rights constraints that block aggressive marketing or bundling. Interesting only as a licensing case study or if Touhou's IP holder (Team Shanghai Alice) is open to broader publishing partnerships. Most realistic play: licensing.

Risk: Touhou IP owned by Team Shanghai Alice; D.N.A. Softwares and Mediascape operate as licensees with likely territorial or revenue-share restrictions that constrain acquisition or republishing options.
Risk: Mahjong genre skews regional; English localization gap of 62% and mixed English reviews (48% positive) suggest the $34.99 price misaligns with Western casual-player expectations.
Risk: No achievements, trading cards, or workshop support limits engagement mechanics that drive long-tail discovery and retention on Steam.
Risk: Developer went silent ~8 months ago with zero discount promotions in 12 months, suggesting either license constraints or operational dormancy.

This case as Markdown · Estimates carry ±30-50% error per title.