iRacing

iRacing.com Motorsport Simulations · 2015 · $11.59 · Massively Multiplayer · deal grade A

Measured on 2026-10-02 11:24 UTC, 3 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.

Estimated net residual revenue: $6.2k to $9.3k per month
Opportunity: $13.9k per month at x1.80 dormancy
Estimated lifetime owners: 390.0k
85% positive across 7696 reviews · 124.1 reviews/month

Why it's flagged

Developer active, last post 1 months ago
Studio active elsewhere (2 titles tracked), so this one may welcome a partner
Store page localized in only 1 language(s)
No Steam discount in 4.0 years (deepest tracked: -0%)

Analyst notes (AI-assisted)

Note written 2026-08-25; the live figures above take precedence over any numbers in it.

iRacing is a subscription-based competitive online racing simulator with high-fidelity physics and a decades-old player base.

iRacing operates in a quiet but profitable pocket of the sim racing market, generating solid residual revenue with an engaged core community that tolerates (if not embraces) a premium, content-heavy monetization model. The title is not acquisition-ready, but represents a meaningful publishing and IP partnership opportunity for a major publisher seeking to modernize the onboarding experience, rationalize the pricing tier structure, and defend market share against rising competition from Le Mans Ultimate and Assetto Corsa Ecosystem titles. Revival potential exists only at the margins: community sentiment is stable and positive in absolute terms, yet sentiment delta and player churn signals suggest fatigue around cost barriers and safety-rating systems. Most realistic play: publishing.

Risk: Player retention and satisfaction are tightly coupled to the safety-rating and matchmaking systems; repeated player frustration with collision penalties and intentional wrecking in reviews suggests systemic tuning issues that no new content or pricing lever can solve.
Risk: Competitive threat from Le Mans Ultimate and Assetto Corsa Competizione is eroding the perception of iRacing's value proposition; players explicitly comparing price-to-content ratios and switching platforms.
Risk: Steam-to-iRacing.com account linking and subscription renewal friction is a documented pain point that suppresses trial-to-conversion and retention on the Steam channel.

This case as Markdown · Estimates carry ±30-50% error per title.