The Thrill of the Fight - VR Boxing

Halfbrick Studios Pty Ltd · 2019 · $9.99 · Action · deal grade B

Measured on 2026-09-26 01:06 UTC, 10 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.

Estimated net residual revenue: $251 to $377 per month
Opportunity: $597 per month at x1.90 dormancy
Estimated lifetime owners: 159.0k
95% positive across 4075 reviews · 5.9 reviews/month

Why it's flagged

Developer silent for 6.5 years
Studio inactive: no public activity across 1 tracked titles
Store page localized in only 1 language(s)
Last discounted 0 months ago, 4 sales in the last 12 months

Analyst notes (AI-assisted)

Note written 2026-09-10; the live figures above take precedence over any numbers in it.

Standalone VR boxing trainer with a passionate niche community, built by Halfbrick Studios and dormant since 2019.

The Thrill of the Fight holds steady residuals despite zero developer activity for 78 months, suggesting loyal adoption in VR fitness circles where it ranks as a platform leader. The title's 95%+ positive rating, high median engagement (1.5h sessions indicate repeat play), and consistent monthly revenue across a mid-sized owner base make it a candidate for lightweight publishing stewardship, localization expansion, or franchise licensing to a VR-first publisher. Risk is real: studio radio silence and zero recent community engagement signal either abandonment or deprioritization; revival would require external investment rather than developer collaboration. Most realistic play: publishing.

Risk: Developer has been silent for 78 months; current studio status is listed as dormant, creating uncertainty about code access, bug fixes, or future platform compatibility.
Risk: VR installed base remains small relative to flat-screen gaming; title depends on seasonal fitness trends and hardware adoption cycles outside traditional game marketing.
Risk: Single-language codebase (English) limits addressable market; localization cost and timeline unknown without developer cooperation.

This case as Markdown · Estimates carry ±30-50% error per title.