Late Shift

CtrlMovie · 2017 · $14.99 · Adventure · deal grade B

• Estimated net residual revenue: $2.2k to $3.3k per month
• Opportunity: $3.6k per month at x1.30 dormancy
• Estimated lifetime owners: 426.4k
• 86%% positive across 9249 reviews · 34.2 reviews/month

Why it's flagged

• Developer active, last post 6 months ago
• Last build shipped 35 months ago
• Last discounted 0 months ago, 10 sales in the last 12 months
• Proven demand elasticity: x1.5 review velocity during past deep sales

Analyst notes (AI-assisted)

A 90-minute FMV thriller with seven branching endings and player-driven narrative choices, set in a London heist scenario.

Late Shift has generated $1.37M lifetime revenue from 426K units at a modest $14.99 price point, with 85.7% positive reviews and steady residual income of $2,752/mo. The core FMV demographic remains engaged (34 reviews/mo, 6 months running), but replay friction and subtitle defects are limiting replayability and word-of-mouth. For a publisher or acquirer with FMV experience, this is a dormant back-catalog title with proven IP stability and modest uplift potential through technical fixes and seasonal promotional pushes; not a growth story, but reliable floor revenue from an established fan base. Most realistic play: publishing.

• Risk: Subtitle accuracy and audio-level defaults are cited as friction points by multiple players, creating perception of polish deficit relative to production budget.
• Risk: FMV genre remains niche; elasticity of 1.51 suggests price sensitivity, and the 76% max historical discount (versus current 0% discount) implies heavy reliance on periodic sales rather than sustained full-price demand.
• Risk: Chapter-skip and fast-forward features are absent, deterring repeat playthroughs for achievement hunting; low replay friction is a known barrier in narrative-branching titles.

This case as Markdown · Estimates carry ±30-50%% error per title.