Bad North: Jotunn Edition

Plausible Concept · 2018 · $14.99 · Action · deal grade A

• Estimated net residual revenue: $8.0k to $12.0k per month
• Opportunity: $13.0k per month at x1.30 dormancy
• Estimated lifetime owners: 610.2k
• 93%% positive across 14160 reviews · 124.5 reviews/month

Why it's flagged

• Developer active, last post 4 months ago
• Last build shipped 27 months ago

Analyst notes (AI-assisted)

A cozy Nordic defense tactics game where players repel Viking raids across procedurally arranged islands with squad-based positioning and light progression.

Bad North sits in a dormant sweet spot: $2M lifetime revenue on 610k units sold, near-perfect review scores (93%), and steady baseline engagement ($10k/mo residual) with zero promotional spend in 26 months. The core complaint is content shallowness and repetitive level design, not broken mechanics. For a publisher or live-service strategist, this is a cheap, stable IP with a proven audience who explicitly want "more enemies" and DLC; the play is a modest content refresh or mobile port expansion, not a full revival. Most realistic play: publishing.

• Risk: Review data shows ceiling at 15–32h playtime; players explicitly note repetition limits replay value despite roguelike framing, capping long-term retention.
• Risk: Developer Plausible Concept has published only one title (this game); unknown capacity for post-launch support, balance patches, or content creation.
• Risk: No reported discount activity in 26 months and zero sales lift in past 12 months suggests audience saturation at $14.99 price point; elasticity data may underweight free-to-play or aggressive bundling potential.

This case as Markdown · Estimates carry ±30-50%% error per title.