FAIRY TAIL
KOEI TECMO GAMES CO., LTD. · 2020 · $59.99 · Action · deal grade B
- Estimated net residual revenue: $1.8k to $2.6k per month
- Opportunity: $4.1k per month at x1.85 dormancy
- Estimated lifetime owners: 45.9k
- 74%% positive across 1839 reviews · 6.8 reviews/month
Why it's flagged
- Developer silent for 20 months
- Studio active elsewhere (76 titles tracked), so this one may welcome a partner
- Last build shipped 6.0 years ago
- Last discounted 0 months ago, 6 sales in the last 12 months
- Proven demand elasticity: x2.0 review velocity during past deep sales
Analyst notes (AI-assisted)
Fairy Tail is a 2020 anime action-RPG tie-in based on the long-running manga/anime franchise, developed and published by Koei Tecmo.
This $59.99 licensed title has earned $592k lifetime across 46k units with a modest 74% positive rating, generating $2.2k/mo residual revenue. However, the game sits in a precarious position: it's nearly four years post-launch with minimal developer engagement (20 months since last post), a steep price point relative to its age, and player frustration over legacy DLC pricing and technical debt. The opportunity is narrow and time-sensitive: either a licensing renewal + full technical refresh targeting lapsed Fairy Tail fans, or a quiet asset hold. Acquisition of the game alone is unlikely to be viable given IP ownership rests with A-1 Pictures / Shueisha. Most realistic play: licensing.
- Risk: Fairy Tail IP is owned by Shueisha (manga) and A-1 Pictures (anime); Koei Tecmo holds a time-limited publishing license that may have expired or may be renegotiable at unfavorable terms.
- Risk: Player reviews cite glitches and outdated systems; zero developer posts in 20 months suggests the codebase is no longer actively maintained.
- Risk: The franchise's peak cultural moment has passed; the manga ended in 2019, and no major anime sequel has reignited mainstream interest since launch.
- Risk: High elasticity (1.99) and aggressive discounting history (67% max, 6 promotions in 12 months) signal price sensitivity; the $59.99 ask is misaligned with player perception of value.
This case as Markdown · Estimates carry ±30-50%% error per title.