The Heart of Influencer

Mountain and Sea Studio · 2025 · $12.99 · Casual · deal grade B

Measured on 2026-10-03 09:31 UTC, 3 days ago. The whole catalog is re-measured daily; a game that just launched can move fast between passes.

Estimated net residual revenue: $175 to $263 per month
Opportunity: $405 per month at x1.85 dormancy
Estimated lifetime owners: 10.7k
87% positive across 333 reviews · 2.0 reviews/month

Why it's flagged

Developer silent for 17 months
Studio quiet across its whole catalog
No Steam discount in 4.0 years (deepest tracked: -0%)

Analyst notes (AI-assisted)

Note written 2026-09-21; the live figures above take precedence over any numbers in it.

A casual mobile-style game about influencer life, released in early 2023 by Mountain and Sea Studio.

The Heart of Influencer carries solid residual revenue (low three figures monthly) from a modest installed base, primarily driven by Chinese-language players who comprise the bulk of its review volume. The game shows structural viability as a catalog title but offers limited upside: it lacks active development, sits dormant in both marketing and community engagement, and operates at the margins of Steam's casual market. This is a watch-and-hold rather than an acquisition target, unless the buyer seeks a low-risk, low-maintenance revenue stream to fold into a broader portfolio. Most realistic play: watch.

Risk: Median session under 22 minutes and zero active players suggest the game has exhausted its core audience; further revenue decay is probable without significant content refresh.
Risk: Developer studio is listed as fading (3 titles on record, no posts in 17 months); long-term support and maintenance overhead would fall entirely to an acquirer.
Risk: The single English-language review sample is hostile and non-substantive, limiting insight into why international players churn; localization quality or design intent may be misaligned with Western expectations.

This case as Markdown · Estimates carry ±30-50% error per title.