Study your niche
What does your genre actually earn?
Before you spend two years building it, see what games in that corner of Steam make today. Every tracked title released in the period, the failures included: no survey, no survivor bias, no self-reported numbers.
$267 per month is what the median Casual game released 2022–2026 earns today, net to the developer, across 2614 tracked titles.
Only 497 of them (19.0%) clear $2,000/month, roughly one salary before tax. The bottom tenth makes $32; the top tenth $4.8k.
Where the money actually lands
The typical game here
Your actual competition
The games sitting at the median of this niche: this is the company you would be keeping.
| Game | Developer | Year | Price | Net/month |
|---|---|---|---|---|
| Holoidle | Kindred Interactive | 2025 | $5 | $267 |
| Factory Balls Go! | Bart Bonte | 2026 | $4 | $268 |
| Snow Plowing Simulator | FreeMind S.A. | 2025 | $16 | $268 |
| Sex and the Furry Titty 2: Sins of the City | Furlough Games | 2022 | $10 | $268 |
| 武道残编 | 武道 | 2026 | $4 | $266 |
| Mining Wizards | TMA Forge | 2026 | $5 | $269 |
Top of the genre
Context, not competition.
| Game | Developer | Year | Price | Net/month |
|---|---|---|---|---|
| MECCHA CHAMELEON | lemorion_1224 | 2026 | $6 | $1.6M |
| Moonlight Peaks | Little Chicken | 2026 | $35 | $420.3k |
| Librarian: Tidy Up the Arcane Library! | ArtRising | 2026 | $6 | $249.6k |
| How Many Dudes? | Butterscotch Shenanigans | 2026 | $15 | $206.2k |
| Balatro | LocalThunk | 2024 | $15 | $170.1k |
| Retro Rewind - Video Store Simulator | Blood Pact Studios | 2026 | $20 | $166.6k |
| House Flipper Remastered Collection | Frozen Way | 2026 | $50 | $156.5k |
| Boba Cafe Simulator | Caikemi | 2026 | $16 | $142.1k |
| Train45 | Elniko | 2026 | $11 | $130.9k |
| Teamfight Manager 2 | Team Samoyed | 2026 | $20 | $126.7k |
Per-title estimates carry a 30–50% error range and are much tighter in aggregate, which is why the distribution is the useful part, not any single row.
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